Medspa owners dealing with no home care, a result that softens, and a rebook that slips: this starts after she leaves.
The treatment's done right. You did that part, and nobody's arguing with it. So steal these 3 systems for everything that happens once the front door closes behind her.
1. Checkout system.
2. Home care system.
Think of home care back in high school sports when coach handed out the summer workout sheet on the last day of the season and the kids who ran it all July showed up in August looking like they never left and everybody else spent the first 2 weeks of practice catching up to where they'd been in May… why
Because it's rarely about what happened on the treatment table and more so about what she's doing at her bathroom sink every night until she's back.
3. Rebook system.
The reason the med spa owners you follow never seem to chase a rebook is because she walks out holding her home care and her next date in the same bag.
#medspaowner #clientretention
3 systems for everything that happens after she's out the door.
For med spa owners and esthies who do the work right and then watch the rebook slip.
Nothing in here touches the treatment. It's all about what she carries out with her.
The carousel runs them in order, checkout first, the calendar last.
Save it if it's useful. Send it to whoever works checkout 📌
Which of the 3 runs in your spa today? If it's none, start with the bag.
#medspaowner #clientretention
Medspa owners: the result you were proud of fades once she's out of your hands, and it gets read as your work.
The "rules" say the result is the treatment's job and retail is an upsell. The owners with full rebook calendars? They sell home care as part of the service.
(Nobody's asking you to turn into a store.)
3 places to start this week:
• match the shelf to the menu (one home care set for every service you run, microneedling included)
• hand it over before she gets up from the chair (ahead of anyone mentioning the total, while she can feel what you did)
• put her next date on the same card as her routine (so the routine has an END and she knows when she's due back)
That's what actually keeps your name on the result right now 📌
Follow along for the between-appointments side of retention 🗓️
And when you want to see what a K-Beauty home care protocol would add to your existing menu, book a short consult. Questions about your own services go below.
None of these is a sales script. 3 places to start this week.
For med spa owners and esthies with full calendars and revenue per client that won't move.
Each step fits inside a visit you run now.
The carousel goes in order, from the shelf to the date on her card.
Save it for your next team meeting 🗓️
Which one goes first in your spa? Tell me below.
#medspaowner #revenueperclient
Why do medspa owners send a client home with a result and no home care?
Nobody decides to. It falls off the end of the appointment somewhere between the numbing cream and the card reader. Steal these 3 systems and it stops falling off.
1. Shelf match system.
2. Front desk script system.
Think of the front desk script back in school when a sub came in holding the lesson plan and the whole class figured out in about 5 minutes she couldn't answer one question past what was printed on the page so everybody stopped asking and nobody learned a thing that day… see
Because it's rarely about which line you carry and more so about whether the person at checkout can say what it's for.
3. Take-home system.
Your favorite esthies sell home care without it sounding like a pitch, and it's because every product on their shelf matches a service on their menu and anyone ringing her up can say which one.
#esthielife #medspabusiness
Here's where the take-home conversation goes missing.
For the med spa owner with a stocked retail wall and a counter conversation that ends at the total.
Nobody on your team wants to look unsure about a product in front of a client. So they say nothing.
The carousel starts with what's on the wall and ends with the one sentence worth learning.
Save it for the next person you train on checkout.
Does everyone on your team know what each one is for? If not, start with the shelf.
#esthielife #medspabusiness
It's checkout, and you're one of the medspa owners with no good answer when she asks what to use at home.
Everybody's "rules" for retail say fill the shelf and let her pick. The esthies selling the most home care went the other direction. They took things off.
(Deep breath. That question is a buying signal.)
Start by taking things away:
• cut the shelf down to what matches a treatment you run (one set per service beats a wall of options she walks past)
• drop the ingredient lecture at the counter (a line on when she uses it, short enough that your newest hire can say it too)
• swap "let me know if you want anything" for a handoff (put the set in her hand and tell her you'll ask how it went at her NEXT visit)
That's what actually works at checkout right now 🧴
Follow along for the retail side of client retention 💬
So when she asks again, you've got the answer before she finishes. Questions of your own go below, and a short consult will show you what a K-Beauty home care protocol adds to your existing menu.
Start by taking things away.
For the owner with more products than answers.
Every step in this one removes something, and none of them adds a product.
The carousel starts with what to cut and ends with a handoff.
Save it and send it to whoever works your counter 🧴
What does your team tell her when she asks? If it's "let me know if you want anything," fix that one first.
#clientretention #homecareroutine
Here's why the result you gave in the room softens before the next appointment.
3 systems. Steal all of them, because the treatment was never the part that failed.
1. First night system.
2. Check-in system.
Remember the tomato plant your mom left you in charge of the summer she went back to work, water it every day she said, and by Thursday you'd forgotten and she came home to the leaves hanging over the side of the pot and she didn't blame the seeds… who
Because it's rarely about how good the treatment was and more so about who's looking after it once she's home.
3. Follow-up visit system.
It's why the injectors you follow get credit for results that hold. Somebody on their team checks in well before the rebook and asks what she's been putting on her face at night.
#homecareroutine #resultsthathold
Somebody has to look after the result between visits.
For med spa owners who know the work was good and watch it get judged at the next appointment.
Between visits it's in her hands. The carousel follows her after the visit and ends with one question for her before the rebook.
Save it and send it to the injector you work beside.
Who asks her what she's putting on her face at night? If the answer is nobody, pick someone this week.
#homecareroutine #resultsthathold